New: Batch Studio turns a keyword list into a month of pins.See what’s new
Utility · free tool

Smart Quotes Fixer

Copy from Word or Google Docs arrives with curly quotes, non-breaking spaces and double spaces that break search matching and look odd in a pin. One pass fixes all of it.

Input

Runs in your browser

Search and many CMS fields match on the straight apostrophe.

Result

Paste text to clean it.

The invisible characters that break things

A curly apostrophe (’) is a different character from a straight one ('), so “don’t” typed in Word does not match “don't” typed in a search box. Non-breaking spaces look identical to spaces and stop words from separating. Zero-width characters are invisible and can make a title fail validation for no visible reason.

What gets normalised

Smart quotes and apostrophes, en and em dashes, ellipsis characters, non-breaking and thin spaces, repeated spaces, tabs, and trailing whitespace on each line. Line breaks are preserved because they are usually intentional in a description.

When to keep typographic quotes

On a designed page, curly quotes look better and there is no matching problem. In a pin description, a form field or a CSV, straight quotes are safer. That is why this is a choice rather than a default.

Where to go next

If the text needs more than punctuation, Copy Cleaner handles whitespace and duplicates, and Text Case Converter fixes headings.

How to use Smart Quotes Fixer

  1. Paste the copy you copied from a document.
  2. Choose whether quotes should be straightened.
  3. Copy the cleaned text back out.
Questions

Smart Quotes Fixer FAQ

Will it change my wording?

No. Only characters and spacing are touched — no words are added, removed or reordered.

Does it fix capitalisation?

No. There is a separate case converter for that; mixing the two makes it hard to see what changed.

Why do my quotes look different after pasting?

Some editors auto-convert straight quotes to curly ones on input. If that happens, paste as plain text or run the fixer again.

Start creating your first Pinterest pin today

Turn your ideas into beautiful pins and grow your audience with the power of design. No credit card, no watermark.