Content Funnel Mapper
Not every pin should sell. Map your topics to the three stages of a buyer’s journey and see which stage your board is actually missing.
Input
Runs in your browserSix to twenty topics gives the clearest picture.
Result
Add a few topics to map the funnel.
Why a board that only sells stops growing
Conversion topics (“buy”, “best”, “price”) reach people who already know what they want — a small group. Awareness topics reach everyone else. An account with only bottom-funnel pins runs out of audience quickly and never gets the saves that teach Pinterest who to show it to.
Awareness pins earn the saves
Inspiration and how-to content gets saved, and saves are the strongest signal you can send. Those pins are also what build a board’s topical authority, which is what makes the later product pins rank at all.
One conversion pin for every five awareness pins
A rough, workable ratio. It keeps the account useful to the feed while still giving the people who are ready somewhere to go. Adjust by how long your buying cycle is — a printable is instant, a renovation is not.
Where to go next
Sort the keywords behind each stage with Keyword Intent Classifier, then generate the ideas themselves with Pin Idea Generator.
How to use Content Funnel Mapper
- List the topics you already pin about.
- See which stage each one sits in.
- Fill the empty stage before making more of the others.
Content Funnel Mapper FAQ
How is the stage decided?
From the wording: inspiration and question words sit at the top, comparisons and “best” in the middle, and transactional words at the bottom. It is a heuristic you can override.
Do I need all three stages?
Eventually. Starting with only conversion pins is the most common reason a new account never gets reach.
Where do seasonal topics fit?
Awareness, mostly — they ride a spike in interest and are saved for later. Pair each one with a consideration pin for the same audience.
Keep going
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