Keyword Intent Classifier
The same topic needs a different pin depending on what the searcher wants. Paste a keyword list and get each one sorted by intent, with the pin format that fits it.
Input
Runs in your browserUp to 200 lines. Order is preserved so you can paste a research export.
Result
Paste a keyword list to classify it.
Why intent beats volume
“Small kitchen storage” and “best small kitchen storage containers 2026” have similar words and completely different readers. The first wants inspiration and will save a pretty pin; the second is close to buying and wants a comparison. A beautiful idea pin shown to the second reader wastes the impression.
The four intents worth separating
How-to (“how to organise a pantry”) wants steps. Inspiration (“small kitchen ideas”) wants visuals. Comparison (“X vs Y”, “best”) wants a table or a verdict. Buying (“buy”, “price”, “near me”) wants a product and a link. Each maps to a different pin layout and a different landing page.
Mixed intent is a signal
Keywords that straddle two intents — “small kitchen storage ideas that are cheap” — are often the best ones, because the modifier narrows the audience without shrinking it to nothing. Write for both halves: the idea and the constraint.
Where to go next
Pull the phrases out of an existing page with Keyword Extractor, then sort them by stage with Content Funnel Mapper.
How to use Keyword Intent Classifier
- Paste one keyword per line from your research.
- Read which intent each one carries.
- Build the pin format the intent calls for.
Keyword Intent Classifier FAQ
How is intent detected?
From the words in the phrase: question words and “how” signal how-to, “best/vs/compared” signal comparison, “ideas/inspo” signal inspiration, and transactional verbs signal buying. It is a heuristic, so check the odd ones by hand.
Does this use search volume?
No. There is no volume data here — this sorts language, not demand. Use it after you have a list, not instead of research.
What if a keyword is unclassified?
It lands in “general”. Usually that means it is a single broad noun, which is better used as a board name than a pin target.
Keep going
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